Massive new development on Soho Square gets the green light

A New Chapter for Soho Square

Soho Square, one of London’s most iconic and storied addresses, is set to undergo an exciting transformation that balances its rich cinematic past with a sustainable, forward-looking future. On 27 October 2026, the area received a significant boost as plans were officially greenlit for the extensive redevelopment of the former Twentieth Century House. This historic site, which stands at 31–32 Soho Square in the heart of London W1, is poised to become a vibrant hub that breathes fresh energy into the West End. By carefully repurposing the landmark building, the development promises to offer a thoughtful blend of modern workspace and retail opportunities, ensuring that the local community continues to thrive as the city evolves.

The project is a collaborative effort brought to life by a team of experts, including Royal London Asset Management and Simten, who have joined forces to oversee this ambitious venture. To ensure that the design respects the unique character of the area while meeting the demands of the modern workforce, they have engaged the talents of Emrys Architects. The vision for this site is rooted in sustainability and accessibility, aiming to create a high-quality environment that feels like a natural extension of the surrounding streets. As the West End continues to attract businesses and visitors alike, this development represents a major investment in the long-term vitality of one of the capital's most beloved districts.

Honoring the Past While Building for the Future

The significance of this site cannot be overstated, particularly for those with an interest in London’s cultural heritage. For many years, the building served as the head office for the Twentieth Century-Fox Film Company, a legacy that remained until 2020. Recognizing the architectural and historical value of the structure, the new development plan places a strong emphasis on preservation. Central to this approach is the decision to retain the original 1936 façade, ensuring that the aesthetic charm of the square remains intact even as the interior is reimagined for the twenty-first century. By prioritizing the retention of the existing building fabric, the architects are also making a significant contribution to sustainability, drastically reducing the embodied carbon associated with new construction.

This commitment to responsible development extends beyond the brick and mortar of the main building. The total development covers approximately 95,000 square feet, a substantial footprint that allows for a diverse range of functions. Of this space, roughly 82,400 square feet will be dedicated to office accommodation, providing a high-quality setting for businesses looking to base themselves in the vibrant heart of the city. Perhaps most notably, the inclusion of 3,000 square feet of dedicated affordable office space highlights a commitment to inclusivity, ensuring that the local economy remains accessible to a wide variety of entrepreneurs and organizations.

Enhancing Public Life and Connectivity

Beyond the office doors, the project is set to enhance the way people move through and interact with Soho. A major highlight of the approved plans is the creation of a brand new public walkway, which will link Dean Street to Soho Square. This addition is a thoughtful response to the needs of local pedestrians, promising to improve connectivity and make navigating this busy part of the capital a more pleasant experience. By opening up space that was previously underutilized, the developers are making a tangible improvement to the public realm, encouraging more spontaneous movement and social engagement in the immediate vicinity.

Complementing the workspace is approximately 11,000 square feet of new retail space. This commercial component will serve not only those working within the building but also the wider public, adding to the eclectic mix of shops and services that define Soho. The site’s location is arguably one of its greatest strengths; situated just minutes from the Tottenham Court Road Elizabeth line station, it offers unparalleled accessibility for commuters and visitors alike. This level of connectivity is a game-changer, positioning the development as a premier destination for those who value both prestige and practicality in their work-life balance.

A Visionary Step for London

As we look ahead, the redevelopment of 31–32 Soho Square stands as a shining example of how cities can regenerate while remaining true to their roots. The planning authorities at Westminster City Council have clearly seen the value in a proposal that refuses to compromise on quality or community benefit. By balancing the demands of modern business with a profound respect for historical architecture, the project provides a blueprint for future developments across the UK. It is a testament to the idea that growth does not have to come at the expense of character.

The focus on sustainability, specifically the effort to lower embodied carbon, reflects a growing trend in the architectural world that is vital for the UK's environmental goals. By choosing to work with the existing structure rather than starting from scratch, the team is making a bold statement about long-term responsibility. When the doors open, they will reveal a space that is as functional as it is beautiful, serving as a hub where history meets innovation. For those who frequent Soho, the arrival of this development marks the beginning of an optimistic new era, one where the heart of London’s West End is revitalized, accessible, and ready for the challenges of tomorrow.